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GRUPOUNO DRIVES AWAY WITH PORSCHE
ACCOUNT
Miami, Florida, November 13, 2003 –
After an extensive agency search lasting several months, Porsche
Latin America, Inc. a subsidiary of Porsche AG in Stuttgart, Germany,
has selected GrupoUno, a full service, integrated marketing firm
located in Coral Gables, Florida to spearhead its campaign in Latin
America. GrupoUno will steer all of the regional marketing and advertising
development for the brand including creative, media, web solutions,
above-and below-the-line activities of Porsche Latin America and
will be responsible for implementing these strategies throughout
Latin America and the Caribbean.
Porsche is currently focused on revving up sales volume with the
launch of the Cayenne sports utility vehicle and the 40th anniversary
of the Porsche 911. “One of our main objectives is to be as
close as possible to our Latin American customers by providing the
models they need like the Porsche Cayenne, which is a genuine Porsche,
a sports car like the 911 and the Boxster. The Cayenne is perfect
for Latin America,” said Dr. Thomas Stärtzel, President/Managing
Director Porsche Latin America. “GrupoUno’s impressive
creative as well as their ability to offer both a fully integrated
strategic approach and local support through their vast network
of offices throughout the region will undoubtedly help us achieve
our goals.”
GrupoUno’s full-service offering has also appealed to such
companies as Canon, DHL, American Airlines AAdvantage Program and
Pioneer. The firm offers advertising, marketing and public relations
services and provides their clients with fully integrated marketing
solutions. The company also houses an Interactive Technology division
that develops and deploys web-based customer loyalty programs for
companies such as Advanced Micro Devices, PalmOne and Microsoft.
“We are both proud and excited to be collaborating with Porsche
Latin America and working for a historic and premier brand in the
automotive industry,” said Tino Reiser, CEO and founder of
GrupoUno. “By offering a complete range of services under
various disciplines, clients like Porsche are able to maximize their
marketing dollars with programs that have an immediate impact on
their bottom line.”
About Porsche Latin America
Porsche Latin America’s office was established in
Miami on August 1, 2000 with responsibility for the entire Latin
American region, which currently has 25 Porsche Centers. For more
information, please visit www.porsche.com
About GrupoUno
GrupoUno has a multi-cultural workforce of 30 employees
based in Miami and a network of agencies in 14 Latin American countries.
The firm provides integrated marketing communications services for
companies such as AMD, American Power Conversion, Canon, DHL, Imation,
PalmOne, Pioneer Electronics, and Seagate Technology. For more information,
please visit www.grupouno.com
or call 305-448-6111.
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