Largest Independent Agency Network in Latin America Has Meeting of the Minds in Miami; Identifies Needs of New Breed of Clients

MIAMI, Fla. – July 14, 2003 – GrupoUno International (GrupoUno), Latin America’s largest independent, integrated marketing communications network, has created a winning formula to best serve the needs of today’s new breed of clients – a truly one-stop shop approach to their clients’ business needs. On June 25, 2002, GrupoUno hosted its annual GrupoUno Encuentro pan-regional meeting, bringing together the network’s best communications practitioners from Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico, Peru, Puerto Rico and Uruguay.

According to GrupoUno’s founder Tino Reiser, a company that does business in Latin America has to do more with limited resources. Typically, Latin America represents only 2%-7% of a multi-national’s revenues, yet it is an important growth market that requires a significant amount of communications activity in order to actually realize revenues.

Reiser began the operation in 1985 as an advertising agency and as his clients’ needs evolved so did the company. Today, GrupoUno offers 5 distinct, full service options under one roof, including advertising, strategic marketing, web-enabled incentive programs, public relations and below the line activities. Among the companies that rely on GrupoUno’s winning formula for their success in Latin America are DHL, Palm, Pioneer Electronics, AMD and Canon.

“Following the dot-com whirlwind, today’s client is able to apply the lessons learned and take more of a thoughtful approach to their communications programming,” adds Reiser. “Listening to our client’s needs and applying the right communications mix yields the optimum results, or as I like to put it, the best bang for their buck.”

GrupoUno’s local market communications specialists offer this thoughtful insight into today’s new breed of clients:

“GrupoUno is focused on its philosophy of bringing together the various communications disciplines and best practices for the benefit of our clients. This approach is what brings our clients the business results they are looking for.”
- Ana García, Director, GrupoUno México

"What we deliver today has to go much further than just public relations. Many local clients have discovered the importance of creating a powerful communications network. This network needs to address both the internal and external communications needs of a company. GU has been able to serve our clients in both these areas.”
- Eugenia Rakela, Director, GrupoUno Chile

“In Argentina there is a large segment of early adopters of new technologies, therefore multinational companies in the IT sector see the market for its long term potential. These companies have specific local communication needs that also have to be aligned to regional goals. A regional strategic approach to communications, as well as a local concentration, is what today’s client requires.”
- Patricio Carvajal, Director, GrupoUno Argentina

About GrupoUno
GrupoUno has a multi-cultural workforce of 30 employees based in Miami and a network of agencies in 14 Latin American countries. The firm provides integrated marketing communications services for such companies as American Power Conversion, Canon, DHL, Palm, Pioneer Electronics and Seagate Technology. For more information, please visit www.grupouno.com or call 305-448-6111.